If you're running a mid-sized business, chances are you've had at least one bad experience with a software project. Maybe you hired an offshore team that promised the world and delivered… crickets. Maybe you had developers who just ghosted you when things got hard (you started critiquing the work). Or maybe you went live with something that looked good on the surface but crumbled the first time your team tried to actually use it.

If you've ever hired a software team that ghosted you, missed every deadline, or delivered something that "technically works" but doesn't actually solve your problem-you already know how costly the wrong partner can be.

You've probably heard someone say, “We just need to get through this version-then we'll rebuild it the right way”. That sentence is the death knell of scalability.

"Go live now" has a bad reputation in software circles. People hear it and think: rushed, untested, incomplete, risky. But it doesn't have to mean that.

If you've ever worked with a software development team that went radio silent halfway through your project, you know the frustration. You send messages. You get vague replies like "We're almost done." Weeks pass, and somehow nothing moves.

Every growing business hits this crossroads; Do we buy software that already exists, or do we build something tailored to how we actually work?

I want you to hire my weblog. Come on my journey re-designing my weblog so that you read it; often.

Use this checklist before you start your next software project to avoid wasted time, money, and frustration.

Not the kind with finger food and name tags. I mean the kind that runs your business - quietly, relentlessly, behind every invoice, every click and every "oops".