Not every impressive opportunity is right for you. Learn the 8-phase test to distinguish between real growth paths and Goliaths - comfortable, prestigious, and slowly misaligned.

If you've ever hired a software team that ghosted you, missed every deadline, or delivered something that "technically works" but doesn't actually solve your problem-you already know how costly the wrong partner can be.

You've probably heard someone say, "We just need to get through this version-then we'll rebuild it the right way". That sentence is the death knell of scalability.

"Go live now" has a bad reputation in software circles. People hear it and think: rushed, untested, incomplete, risky. But it doesn't have to mean that.

If you've ever worked with a software development team that went radio silent halfway through your project, you know the frustration. You send messages. You get vague replies like "We're almost done." Weeks pass, and somehow nothing moves.

Design a platform where a user can reshape a live application to match their mental model — in plain English — and the system can safely execute, deploy, and verify those changes without tutorials, manual setup, or infrastructure wrangling.

Every growing business hits this crossroads; Do we buy software that already exists, or do we build something tailored to how we actually work?

I want you to hire my weblog. Come on my journey re-designing my weblog so that you read it; often.

Because Jira and its ilk are effectively state machines - they often optimize the wrong thing at the wrong moment. When the pressure is high, we want to think together.

Not the kind with finger food and name tags. I mean the kind that runs your business - quietly, relentlessly, behind every invoice, every click and every "oops".