Not every impressive opportunity is right for you. Learn the 8-phase test to distinguish between real growth paths and Goliaths - comfortable, prestigious, and slowly misaligned.

If you've ever hired a software team that ghosted you, missed every deadline, or delivered something that "technically works" but doesn't actually solve your problem-you already know how costly the wrong partner can be.

You've probably heard someone say, "We just need to get through this version-then we'll rebuild it the right way". That sentence is the death knell of scalability.

Design a platform where a user can reshape a live application to match their mental model — in plain English — and the system can safely execute, deploy, and verify those changes without tutorials, manual setup, or infrastructure wrangling.

Every growing business hits this crossroads; Do we buy software that already exists, or do we build something tailored to how we actually work?

I want you to hire my weblog. Come on my journey re-designing my weblog so that you read it; often.

I'm paying attention to AI. So when I run into an interesting one, I've been taking notes.

Because Jira and its ilk are effectively state machines - they often optimize the wrong thing at the wrong moment. When the pressure is high, we want to think together.

Not the kind with finger food and name tags. I mean the kind that runs your business - quietly, relentlessly, behind every invoice, every click and every "oops".

I use AI.