Who this is for
When we use something, a way to think about it is: what job are we hiring it to do? That way of thinking is known as Jobs-to-Be-Done (JTBD). In Jobs-to-Be-Done terms, these are the kinds of progress people hire this weblog to make.
- Technical leaders who want to see how an expert thinks through systems, not just the final diagrams.
- Founders and operators who want to scale without exploding the back office or burning out their teams.
- Engineers who feel the pain of messy integrations and want language for interfaces, flows, and failure modes.
- People who are tired of algorithmic feeds and prefer calm, structured thinking they can return to.