At Kaizen, the threshold for someone to be "primed" refers to when a customer is ready and receptive to making a purchase or engaging with a service. This readiness is often marked by specific indicators.

The customer has already recognized their operational challenges or limitations and is seeking solutions.

They are actively seeking information, asking questions, or showing interest in what Kaizen offers. For us, this is through conversations during our normal mode of operation. In addition to website interactions, social media engagements, or inquiries.

The customer understands how Kaizen's solutions address their specific needs. They can connect the dots between Kaizen's expertise and their operational challenges, creating an alignment of value.

The customer is at a stage where the cost of inaction outweighs the cost of taking the next step. They are ready to invest in a solution because they see the return on investment or improvement in their processes.

This "priming" looks like a journey where customers move from vague awareness to clarity, understanding how Kaizen's approach can relieve their pain points, streamline their operations, or give them a competitive edge.

Contact us at https://kaizen.io or connect with us here on LinkedIn.

Senior Software Engineer 🐦‍🔥 30 Years in Diverse Industries 🚀🔧 Building Software to help Businesses Scale Operations, Enhance Efficiency, and Ensure Compliance

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